Your fashion brand is growing. So why is there never any money left at month-end?
In 8 weeks, I'll help you restructure how your fashion brand operates — building the structure to grow and sustain a minimum 8–10% profit, instead of ending every month underwater wondering where the cash went.
Application only · A small number of Sprints at a time · No direct checkout
Does this sound familiar?
Revenue is up. The bank account doesn't agree.
Every month feels like a scramble — the numbers never quite add up, and you can't pin down why.
You've poured money into ads, new collections, agencies — and none of it moved profit.
You don't actually know what "healthy" looks like for a brand your size, so you can't tell if you're close or nowhere near.
You know something structural is off. You just can't see it from inside the business.
You're not broken. You're flying without instruments.
Fashion isn't as profitable as it looks.
Even the brands doing everything right top out around 10–15% net. That's the ceiling — and there's almost no room for error. The brands you look at for inspiration? Most are doing far worse than they appear.
Here's the trap: when the money doesn't add up, almost every founder reaches for marketing. More campaigns. A new agency. Better creative. But the real leaks are structural, and they're sitting in plain sight:
Fixed costs that grew with ambition but don't pull their weight.
Margins too thin to survive paid acquisition.
Cash locked in inventory instead of working for you.
An ad account optimized for ROAS while the business quietly loses money.
You can't fix a structural problem with a marketing tactic. And you can't fix what you've never measured against anything.
8 weeks of working directly with me to restructure how your brand operates — so growth finally turns into profit.
We don't start with tactics. We start with your numbers. I diagnose exactly where your brand leaks money — benchmarked against real data from 100+ fashion brands — then we decide the 2–3 highest-leverage changes for your business, and I guide you through making them.
This isn't a course. It isn't a generic checklist. And it isn't done-for-you. It's a custom plan, built around your actual economics, with me as your strategist at every step.
By the end, you'll have:
- A clear picture of your real numbers — and the reference benchmarks for a healthy brand your size.
- A restructured operating model built to sustain growth at 8–10%+ profit.
- The specific changes made — by you, directed by me — that close your biggest leaks.
- An operating playbook you keep, so you never fly blind at month-end again.
Four phases. Eight weeks.
The Audit
We go deep into your entire business: margins, unit economics, ad accounts, catalog, fixed costs, KPIs — every number benchmarked against 100+ fashion brands. You see exactly where money is made, lost, and misallocated.
Much deeper than the self-serve Gameplan — hands-on, line-by-line, done together.
The Plan
We get on a call and walk through every finding. Then — the part most consultants skip — we decide together the 2–3 changes that will move profit the most for your brand. Not everything. The leverage points. You leave with a prioritized, written plan built for your exact situation.
Implementation
This is where it gets real. Each week we meet: I give you the direction and the decisions, you (or your team) execute, and I review, course-correct, and unblock you. You're never guessing what to do next — and you're building the muscle to run this yourself.
Handoff
We review what changed, lock in your operating numbers, and map what comes next. You leave with a brand that runs on instruments, not vibes.
I'm your strategist, not your agency.
I tell you exactly what to do and why, I review your work, and I keep you on the highest-leverage path. You and your team execute. That's deliberate: it's faster, it costs you a fraction of done-for-you, and it leaves the capability inside your business instead of renting it from me forever.
If you want someone to log into your ad account and run campaigns for you, this isn't that. If you want a sharp outside operator who has seen 100+ fashion P&Ls, will tell you the truth about yours, and show you exactly how to fix it — that's exactly what this is.
Built for a specific kind of brand.
This is for you if
- You're doing at least $50k/month in revenue.
- You're growing but not profitable — or not profitable enough.
- You have a real brand (your own product) and you're in it seriously.
- You're ready to change how you operate, not just tweak your ads.
This is not for you if
- You're pre-revenue or just getting started.
- You want it done for you while you stay hands-off.
- You're after a quick ROAS hack, not a structural fix.
Brands that moved the needle.
We moved from loss-making to profit within weeks. Our margin has improved beyond recognition and AOV is up 67%. They were the only ones to look at the business holistically and measure success by profit, not ROAS. A game-changing — and literally life-changing — decision.
Nick Hussey
Founder · FRAHM
In less than 60 days from the beginning of our cooperation… we achieved results we honestly wouldn't have imagined — 450% average return on advertising investment.
Diego Arroyo Ruiz
CEO · LAAGAM
They don't just advise — they work alongside you. If you're a fashion brand looking for someone who gets the industry and can help you grow with structure, Grapefox is the right call.
Alessandra Osio
GM · Valentina Ferragni Studio
A decade working exclusively with fashion brands — from emerging labels to companies doing hundreds of millions in revenue. 100+ brands audited. We don't guess. We benchmark.
Fixed price. Fixed timeline.
Payable in two installments of $2,500 — half at kickoff, half at week 4.
8 weeks. Fixed start, fixed finish. No open-ended retainer.
Full audit + strategist time + weekly working sessions included.
A small number of Sprints at a time — applications only.
For most brands, closing a single structural leak pays for the Sprint several times over within the first quarter.
Spots are limited — I take on a small number of Sprints at a time so each one gets my full attention.
I've spent a decade working exclusively with fashion brands — from emerging labels to companies doing hundreds of millions in revenue. I've audited 100+ brands and seen the same patterns repeat. The Sprint is how I turn that pattern recognition into a profit reset for your specific business.
The honest answers.
Application only · A small number of Sprints at a time