Your brand is leaking money. Let's fix it.
Grapefox audits your paid ads, product margins, catalog, and financials — benchmarked against data from 100+ fashion brands. You see exactly what's broken, what the top performers do differently, and how to fix it.
BOOK A 15 MINUTE CALLDoes this sound familiar?
- Revenue keeps growing, but somehow there’s never enough cash.
- You’ve tried everything — lowering CPAs, launching new collections, reworking the site — but nothing moves the needle in a meaningful way.
- You can’t scale paid ads past a certain point without losing money — and you’re not sure what’s broken.
- You have no idea what other fashion brands are actually achieving behind closed doors — so you can’t tell if your numbers are solid or not.
- You know something needs to change, but you’re not sure what to fix first.
The fashion industry is harder than it looks.
Everyone sees the revenue. The launches. The campaigns. What nobody talks about is what’s actually left at the end of the month.
The reality is very different from what you see on the surface. Even the best fashion brands — the ones doing everything right — typically net 10-15% profit. That’s the ceiling, not the floor. There is very little room for mistakes.
Fashion has a lot of moving pieces: production months in advance, inventory forecasting, logistics, stock management, marketing, branding. Every single one can eat into that thin margin.
And most founders try to fix it all with marketing — more campaigns, new agencies, better creatives — when the actual problems are right in front of them: broken unit economics, weak margins, a catalog draining budget with no return.
Here’s something few know: most fashion brands — including many you look at for inspiration — are not doing nearly as well as they appear. The number of brands that are genuinely profitable is far smaller than anyone is willing to say.
But for brands ready to stop guessing, there is a way out.
The Fashion Audit
We map your entire business — fixed costs, variable costs, product margins, ad accounts, and catalog — against real fashion industry benchmarks. You see exactly where money is made, lost, and misallocated.
Strategic and technical errors in your ad accounts. Margin leaks you didn’t know existed. Catalog and feed issues hurting your ad performance. KPIs that are misleading your decisions.
A comprehensive report with everything benchmarked against 100+ fashion brands — plus a 60-minute walkthrough call and a prioritized action plan so you know exactly what to fix first.
We’ve been working with Grapefox for two years now. We moved from loss making to profit within weeks. Our margin has improved beyond recognition and AOV is up 67%.
They were the only ones to look at the business holistically and measure success by profit, not ROAS or ROI. A game changing, and literally life changing decision.
How It Works
You book a call
15 minutesWe talk briefly. You tell us what's going on, we assess whether the audit is the right fit, and we align on scope and access.
You share access to your ad accounts, financials, and any relevant data. We take it from there.
We audit everything
10–14 daysWe go deep into your business — every number gets benchmarked against real data from 100+ fashion brands.
- Fixed and variable costs
- Product margins analysis
- Paid advertising audit (Meta & Google)
- Catalog & feed optimization
- E-commerce economics
- KPI architecture review
Strategic and technical errors in your ad accounts. Margin leaks you didn't know existed. Catalog issues hurting performance. KPIs that are misleading your decisions.
You get the full picture
60-min callYou receive a comprehensive audit report with a prioritized action plan. We walk through every finding together on a 60-minute call.
Most brands walk away with a clear plan they can execute internally. Some choose to implement with us on an ongoing basis.
Pricing based on your brand's annual revenue:
- Full contribution margin breakdown
- Paid advertising audit (Meta & Google)
- Fixed and variable cost analysis
- Catalog & feed optimization review
- Product margins and pricing analysis
- KPI architecture review
- E-commerce economics
- Prioritized action plan
Why fashion brands trust us
Fashion-Only Focus
We've audited 100+ fashion brands. We know exactly where to look — and what to look for.
Real Benchmarks
Your numbers compared against real fashion industry data — not generic e-commerce averages.
Financial Depth
We go beyond ROAS. Fixed costs, variable costs, product margins, contribution margin — the full picture.
Ad Account Expertise
Meta and Google Ads audited for strategic and technical errors — from campaign structure to tracking setup.
Catalog & Feed Analysis
We check how your product data connects to Meta and Google — and whether it's costing you performance.
Actionable Output
No fluff. You get a prioritized action plan you can execute immediately — or implement with us.
Our advertising campaigns were becoming less and less effective and we were no longer getting the results we needed to grow. In less than 60 days from the beginning of our cooperation, not only were the advertising campaigns performing again but we achieved results that we honestly would not have imagined – 450% average return on advertising investment.
Who's behind Grapefox
I’ve spent the last decade working exclusively with fashion brands — from emerging labels to companies doing hundreds of millions in revenue.
I’ve seen what works, what doesn’t, and where most brands leak money without realizing it. That’s why I built Grapefox: to bring financial clarity and real growth strategy to fashion brands who need to upgrade their playbooks.
We’re not a generalist consultancy. We only work with fashion brands. That focus allows us to benchmark your performance against real industry data — and know exactly where to look.
We’ve seen the same problems repeat across dozens of brands, and we know how to fix them. What we bring is external perspective, expertise, and pattern recognition that’s hard to build when you’re focused on running your own business.
Grapefox has been a real partner in our growth at Valentina Ferragni Studio. From the start, they brought clarity to how we think about marketing — not just running ads, but understanding what actually drives profit.
Their guidance on paid advertising and strategic positioning helped us strengthen both our brand visibility and our internal team’s capabilities. They don’t just advise — they work alongside you.
If you’re a fashion brand looking for someone who gets the industry and can help you grow with structure, Grapefox is the right call.
FAQ
If you don’t see your question answered, feel free to email us at info[at]grapefox.com
- Who is this for?
The audit is for any fashion brand selling online — whether you’re doing 500K or 50M+ in annual revenue. If you’re running paid ads and want clarity on what’s working, what’s broken, and where you’re losing money, this is for you.
- How many fashion brands have you worked with, and at what scale?
In the last 8 years, we’ve worked with more than 100 fashion brands.
We’ve worked with everything from early-stage startups to brands making over 100 million a year in revenue.
- What exactly does Grapefox do?
Grapefox is a growth consultancy that works exclusively with fashion brands. We audit your business — ads, margins, product economics, catalog, and KPIs — and benchmark everything against real data from 100+ fashion brands.
You get a clear picture of where money is being made, lost, and misallocated, plus a prioritized action plan. For brands that want ongoing support after the audit, we also offer implementation partnerships.
- Do you service brands globally or only certain markets?
We serve brands globally.
- Does Grapefox only work with fashion brands?
Yes, Grapefox only works in the fashion industry, and we’re the leading experts when it comes to paid advertising and marketing for fashion brands.
- Will you sign a non-compete?
No, we won’t.
one insight at a time...