Luca Fontani

I've spent nearly a decade working exclusively with fashion brands, helping them grow profitably through strategy, finance and marketing. Grapefox works with fashion brands at every stage, from emerging labels to companies doing over €100 million in annual revenue. We've worked with more than 100 brands to date.

Before advising brands, I ran them. I've launched and operated multiple e-commerce businesses, managed cash-flow crunches, dealt with inventory problems and made payroll decisions. I'm not a consultant who's only seen spreadsheets, I've lived the reality of running a company. That's why I work with founders as a peer, not as an outside “expert” telling you what to do.

I'm originally from Italy. I started in fashion almost ten years ago and never left, because the industry rewards specialists, not generalists. Fashion has unique economics: seasonality, high return rates, inventory risk, brand-driven purchasing. Generic advice doesn't work, so I only take on clients where my expertise actually applies.