Free email course

Blueprint of a $50M+ Fashion Brand with 10-15% profit.

Join the Grapefox newsletter and receive a free email course that breaks down how profitable fashion brands are actually built — and the mistakes that keep everyone else stuck. One lesson at a time. No fluff.

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Finance & pricing architecture that actually works
The only three markets you can operate in (and why most brands pick wrong)
The silent mistakes that destroy your margins
Why brands doing millions in revenue are still broke
Paid advertising: what actually works at scale vs. what gurus tell you
And much more
Readers include professionals from
Logos of companies where readers work: Adidas, Gucci, H&M, Dior, Zara, Levi's, Nike, Hugo Boss

Logos indicate companies where some subscribers work or have worked. No partnerships, sponsorships, or endorsements are implied.

What people are saying

Built on what actually moves the needle.

We hit £5M in revenue last year and I couldn't understand why we were always tight on cash. This broke down exactly where the money was going and why our margins were a lie. Nobody had ever explained it this clearly.

🇬🇧

James R. — Founder, DTC accessories brand

I spent two years trying to compete on price while positioning ourselves as premium. I didn't even realize I was mixing two completely different games. Understanding the three markets — mass, premium, luxury — and their rules changed everything for us.

🇩🇪

Markus W. — Head of Growth, streetwear label

We were underpricing by about 20% because we were scared of losing customers. Turns out we were just attracting the wrong ones. The pricing and positioning perspective alone was worth more than any course I've paid for.

🇺🇸

Sarah K. — Co-Founder, womenswear label

Who's behind this
Luca Fontani, Founder of Grapefox

Grapefox is a growth consultancy that only works with fashion brands.

I've personally worked with over 100 fashion brands in the last 3 years, and audited and consulted more than 200. Every week I'm on calls with founders, operators, and marketing directors across the industry. I also co-own a production company in Italy — so I'm not just advising from the outside, I'm in it.

This course is built on everything I've seen behind the curtain.

Luca Fontani — Founder, Grapefox

Start the free course today.

By signing up, you'll join the Grapefox newsletter. Unsubscribe anytime.