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We hit £5M in revenue last year and I couldn't understand why we were always tight on cash. This broke down exactly where the money was going and why our margins were a lie. Nobody had ever explained it this clearly.
James R. — Founder, DTC accessories brand
I spent two years trying to compete on price while positioning ourselves as premium. I didn't even realize I was mixing two completely different games. Understanding the three markets — mass, premium, luxury — and their rules changed everything for us.
Markus W. — Head of Growth, streetwear label
We were underpricing by about 20% because we were scared of losing customers. Turns out we were just attracting the wrong ones. The pricing and positioning perspective alone was worth more than any course I've paid for.
Sarah K. — Co-Founder, womenswear label

Grapefox is a growth consultancy that only works with fashion brands.
I've personally worked with over 100 fashion brands in the last 3 years, and audited and consulted more than 200. Every week I'm on calls with founders, operators, and marketing directors across the industry. I also co-own a production company in Italy — so I'm not just advising from the outside, I'm in it.
This course is built on everything I've seen behind the curtain.
By signing up, you'll join the Grapefox newsletter. Unsubscribe anytime.