A fashion brand from the U.S. making $2M a month.
All from their own E-commerce.
Most of our clients at Grapefox are from Europe. So when I get to work with a U.S. fashion brand growing this fast, it’s always something special.
About the Brand
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝘀𝗵𝗮𝗿𝗲:
↳ Launched in 2021
↳ Based in New York
↳ 70% of revenue from the U.S.
↳ Operating in the footwear space
𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 𝗣&𝗟: (E-commerce alone)
↳ $1.8M in revenue
↳ $520K in paid ads
↳ 3.45 MER
↳ $208K net profit (11.7%)
↳ Fixed costs at 10.2% — including part of their wholesale/retail ops
And this is only their DTC channel. Retail and wholesale are just getting started.
Growth Strategy and 2026 Goals
𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁?
↳ Enter Europe with smarter pricing to handle VAT, duties, and logistics
↳ New 3PL based in the EU
↳ Negotiate better payment terms with producers to improve cash flow
𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?
↳ $60–70M in total revenue (evenly split between DTC and wholesale)
Based on the team I’m working with, that’s very achievable.
And just to be clear: there’s nothing magical here. It’s about a strong product-market fit, ruthless execution, no wasted spend, and deep focus.
“That’s it” :)
