A fashion brand from the U.S. making $2M a month.
All from their own E-commerce.
Most of our clients at Grapefox are from Europe. So when I get to work with a U.S. fashion brand growing this fast, it’s always something special.
About the Brand
๐๐ฒ๐ฟ๐ฒ’๐ ๐๐ต๐ฎ๐ ๐ ๐ฐ๐ฎ๐ป ๐๐ต๐ฎ๐ฟ๐ฒ:
โณ Launched in 2021
โณ Based in New York
โณ 70% of revenue from the U.S.
โณ Operating in the footwear space
๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ ๐ฎ๐ฌ๐ฎ๐ฑ ๐ฃ&๐: (E-commerce alone)
โณ $1.8M in revenue
โณ $520K in paid ads
โณ 3.45 MER
โณ $208K net profit (11.7%)
โณ Fixed costs at 10.2% โ including part of their wholesale/retail ops
And this is only their DTC channel. Retail and wholesale are just getting started.
Growth Strategy and 2026 Goals
๐ช๐ต๐ฎ๐’๐ ๐ป๐ฒ๐ ๐?
โณ Enter Europe with smarter pricing to handle VAT, duties, and logistics
โณ New 3PL based in the EU
โณ Negotiate better payment terms with producers to improve cash flow
๐ง๐ต๐ฒ ๐ด๐ผ๐ฎ๐น ๐ณ๐ผ๐ฟ ๐ฎ๐ฌ๐ฎ๐ฒ?
โณ $60โ70M in total revenue (evenly split between DTC and wholesale)
Based on the team I’m working with, that’s very achievable.
And just to be clear: there’s nothing magical here. It’s about a strong product-market fit, ruthless execution, no wasted spend, and deep focus.
“That’s it” ๐
