467% ROAS / +89% REVENUE
Act 1
Background & Story
Endelea is an ethical fashion brand, founded in Milan in 2018, that grew out of the idea of creating collections of clothes and accessories in African wax fabrics with made-in-Italy design.
Behind the name – which means ‘to go on, to continue without giving up’ in Swahili – is a group of dreamers who are driven by passion and courage and who believe in creativity, connections and the value of people and their skills.
Act 2
CHALLENGE
Endelea’s advertising campaigns, especially those on Facebook/Instagram, were not performing as well as they should, making it very difficult to quickly increase purchase volumes on E-commerce.
This problem had become even more pronounced after the new privacy regulations (post IOS14) came into force, severely restricting tracking and optimisation of performance. All in all, any rapid expansion of the brand had become almost impossible, and analysing the data had become very laborious, creating untold problems for the internal team.
Act 3
SolutionS & Results
We first subjected all accounts to a comprehensive analysis to find technical, strategic and tracking errors, after which we analysed the business model and expenses incurred (COGS) to find the various break-even points.
Having clarified the goals to be achieved, we completely rebuilt all advertising campaigns, audiences, structures and internal strategies and remapped everything from scratch, according to our standards.
We also implemented our advanced tracking system (Shopify) on Endelea’s E-commerce and were able to recover around 80% of lost conversions and data, thus ensuring unparalleled campaign performance and data clarity.
We recommend Grapefox to everyone who needs an agency that specialises in fashion, is transparent and with whom it is easy and straightforward to communicate.
Why Grapefox
Boutique, fashion agency
Our mission is to help E-commerce brands grow with maximum effectiveness and total confidence.
We work with up to just 20 brands at a time. Our success depends not on the number of customers but on the growth of each of them.
We are performance marketing professionals who have more than a decade of experience. We work only with E-commerce brands, and we deal exclusively with performance marketing (ADV/CRO).
We are and will forever remain the most compact, hyper-specialised performance marketing agency this industry has ever seen.
Founder – Grapefox